Coles sharpens up value this Christmas with easy entertaining and MasterChef knives

Prosciutto wrapped saddle of lamb, Tasmanian stuffed salmon roast and a rum spiced pudding that will light up the festive table among hundreds of new and improved products

15 October 2020

With one million more Australians expected to spend Christmas at home this year1, Coles is helping to lower the cost of easy entertaining this Christmas by launching more than 275 new or improved products and rewarding customers with stainless-steel MasterChef knives in its latest campaign.

This year’s Coles Christmas range focuses on making life easier for Australians by not only providing the best locally sourced fresh meal solutions and showstopping desserts but also helping customers collect the best tools in the kitchen to be the most envied host.

From 4 November, Coles customers will earn a ‘MasterChef knife credit’ by scanning their flybuys card every time they spend $20 or more in one transaction at Coles supermarkets and Coles Online2.

The exclusive MasterChef Knives collection features six premium, chef-quality knives, individually designed with ergonomic handles for comfort and a more professional cutting experience.

Coles will be the first supermarket in the world to offer the new MasterChef Knife range in stores.

Coles Chief Executive Officer Steven Cain said after a tough 2020 for many Australians, the Christmas and summer entertaining season will be an important time to share with family and friends.

“Our team of product developers, development chefs, suppliers, farmers, supply chain and team members have been working hard all year to ensure we can sustainably feed all Australians and help them have a happier and healthier Christmas,” Mr Cain said.

“We know Christmas will be like no other this year – Australians will be hoping for a very special time and we want to help make this as easy and affordable as possible for them. We’re continuing to lower the cost of entertaining with our new range and providing customers with even more value every time they shop at Coles with our latest campaign to help top up their kitchen with excellent quality knives and make cooking preparation even easier this year.”

Coles will have the most mouth-watering new and easy to prepare selection of Australian sourced roasts available including the Coles Prosciutto Wrapped Saddle of Lamb, a Cracking Pork Loin with Festive Stuffing, a Butterflied Truffle Chicken, a Christmas Turkey Cushion and a Stuffed Salmon Roast – all created by Coles’ own development chefs in the Coles kitchens.

Two of the most anticipated desserts set to arrive in stores soon are the Coles Finest Chocolate and Hazelnut Mousse and the Coles Finest Passionfruit and White Chocolate Mousse. These premium quality desserts provide customers with a special sensory experience ideal for a hot Aussie Christmas.

Coles Ambassador Courtney Roulston and award-winning chef Luke Mangan showcased the new range in Sydney today, including a Coles Finest Spiced Rum Pudding, perfect for serving with a flaming rum glaze to brighten up the Christmas table with an Aussie twist on a longstanding Yuletide tradition.

“This rum spiced pudding is a showstopper and is set to be one of the most talked about Christmas desserts because not only does it have that wow factor, it tastes delicious too. It’s packed with vine fruits, diced pineapple, cider and rum and finished with a whole candied pineapple slice,” Courtney said.

Liquorland, First Choice Liquor Market and Vintage Cellars have tailored their Christmas ranges to customers who are increasingly supporting local breweries, wineries and distilleries and choosing low alcohol beverages.

The newest member of the award-winning Victorian Tinnies range, Tinnies Ultra Low Alcohol Hoppy Ale is expected to be a big hit for summer, having recently been named best low alcohol Pale Ale in Australia at the World Beer Awards in the UK.

The Hoppy Ale has a flavour profile that features a big, malty backbone, with a generous and balanced bitterness that makes it feel and taste like drinking a regular strength beer.

Also new to this year’s range is Pure Origin Tasmanian Vodka, a premium quality spirit made with the naturally clean and pure waters of the island state.

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Coles spiced rum pudding

For further information, please contact Coles Media Relations at

1 Credit Suisse report on Australian Retail Sector 5 October 2020.

2 MasterChef Knives can be found at dedicated merchandise displays in Coles supermarkets. Spend $20 in one transaction at Coles or Coles Online (after savings and discounts have been applied) to receive a Knives Credit. $20 spend excludes some purchases including Coles Insurance products, iTunes cards, gift cards, liquor, smoking/tobacco products, mobile phones and mobile phone plans, recharge, Opal top up, calling cards, eBay and UberEats purchases. Excludes Coles Express. While stocks last. Offer ends 4 February 2021. May not be sold to persons under 18 years of age – age restrictions vary by State.

Coles sharpens up value this Christmas with easy entertaining and MasterChef knives

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