Coles brings a new plant-based range to the kitchen
Nature’s Kitchen proves that meat-free can be full of flavour
15 August 2019
The growing number of Australians looking to reduce their meat intake have yet another reason to shop at Coles following the launch of Nature’s Kitchen – a new range of 20 products that encompasses everything from ready-made Tikka Masala to marinated tempeh and meat-free sausages.
Packed with flavour, the Nature’s Kitchen range is Coles’ latest innovation to cater to the surge in demand for alternative proteins, as a growing number of ‘flexitarian’ shoppers add meat-free meals to their weekly menu.
Priced from just $2.50, the range includes 16 new ingredients designed to inspire creative at-home cooking, from flavoured tofu and organic yellow curry tempeh to meat-free chicken style tenders and beef-style burgers.
The range also features four convenience meals aimed at customers who don’t have time to cook from scratch or want a healthier alternative to takeaway, including a Mediterranean Style Vegetable Lasagne and 3 Bean Meat-Free Balls and Penne.
Donovan Kensley, Coles Category Manager for Chilled Health Foods, says demand from shoppers for plant-based meals is booming.
“We know that our customers are now looking for vegan, vegetarian and meat-free options more often than ever before. This new range aims to provide them with these in a way that is convenient, affordable and importantly, delicious,” he said.
“Aussies of all ages, shapes and sizes are adopting a plant-based lifestyle as they become more aware the positive impact plant-based foods have on their health.”
Nature’s Kitchen is available in Coles stores Australia-wide.
For further information, please contact Coles Media Line (03) 9829 5250 or
media.relations@coles.com.au
