Media release

Coles Best Buys launches with classy cookware

Limited edition cookware in selected Coles supermarkets in Victoria and WA 

29 May 2020

Coles is launching its new ‘Coles Best Buys’ range from today in selected stores in Victoria and Western Australia for customers looking to get great value on cookware and exciting products traditionally not sold in supermarkets.  

For a limited time, Coles Best Buys features more than 30 products including a complete range of cookware from cast iron saucepans, grill pans and frypans for $16.99 each, Dutch ovens from $19.99 to so-hot-right-now appliances such as air fryers, thermal induction cookers and multi-functional electric pots. 

The premium cookware features on-trend colours, has chemical free surfaces, is easy to clean and is oven safe up to 230°C, emulating popular and more expensive rivals found in high-end department stores.

The extended range includes a variety of homewares from jam jars (4 pack) for $2.99 to an ionic styling brush and facial cleanser for $14.99 each and luxe pet beds for $24.99 each.

Coles General Manager for Health & Home Jonathan Torr said Coles is constantly looking for ways to inspire customers and offer them great value.  

“We have introduced Coles Best Buys to add some sparkle to the shopping experience as well as provide convenient and affordable options to our customers,” he said. 

“Customers have told us they love it when they can get all of their needs in the one store. We think they are going to love our new Coles Best Buys range, which is a great example of the good things we’re doing to inspire customers by offering them great quality, value and going beyond what they expected when they walked into our store.

“We’ve already trialled similar products in a small number of stores and customer feedback was very positive both on the quality of the products as well as the value for money.” 

Coles Best Buys is now available in 28 supermarkets including 13 supermarkets in Victoria and 15 stores in Western Australia. 

Over the coming weeks, Coles Best Buys will evolve with different themes and new exciting products launching at more Coles supermarkets across the country. 

List of stores featuring Coles Best Buys:

Limited edition Coles Best Buys product range

For further information, please contact Coles Media Line (03) 9829 5250 or media.relations@coles.com.au