Responsible
sourcing

Certified products and ingredients

Coles is committed to using independent and internationally recognised certification programs for our own brand tea and coffee, and where cocoa and palm oil are used as an ingredient in Coles Own Brand products. These programs support ethical practices and environmental protection in these supply chains.

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Animal welfare 

We care about how the food we sell is produced and sourced, and are committed to working towards a sustainable future that supports local farmers and food producers, while looking after the welfare of animals.

Our Animal Welfare PolicyOpens in new window, which is based around the five freedoms (freedom from hunger and thirst; from discomfort; from pain, injury or disease; to express normal behaviour; from fear and distress), sets out our expectations regarding the treatment of animals and aquaculture species in the meat, fresh produce and grocery products supply chains for all Coles Own Brand products.

The Policy details Coles' commitment to source animal and aquaculture products from farming operations that have a high standard of animal welfare and, where appropriate, hold animal welfare certification. It also specifies that no Coles Own Brand products are to be tested on animals.

We are proud to be the first major Australian supermarket to deliver:

  • All own brand beef with no added hormones (since 2011);
  • All own brand eggs cage-free (since 2013);
  • All own brand pork sow stall-free and produced without artificial growth promotants (since 2014);
  • All own brand chicken RSPCA Approved (since 2014); 
  • All own brand whole turkey RSPCA Approved (since 2014); and
  • All own brand seafood sustainably sourced (2015).

More information can be found on our Responsible Agriculture FAQsOpens in new window.

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Responsibly sourced seafood

Well-managed and responsible fishing is essential to maintaining healthy fish populations and habitats, and to ensure the future sustainability of marine ecosystems.

All Coles Own Brand seafood has been responsibly sourced since 2015. Our responsibly sourced Coles Own Brand seafood includes seafood available at the deli, canned Coles Own Brand tuna in the grocery aisle and frozen Coles Own Brand products such as crumbed fillets and fish fingers. Our range includes both wild-caught and farmed seafood.

Responsibly sourced seafood comes from fisheries and aquaculture farms that have been independently assessed. Coles’ Responsibly Sourced Seafood Program recognises a range of certification and assessment programs which ensure potential impacts on marine health and the environment are carefully monitored.

All Coles Brand seafood products have MSCOpens in new window certification or meet Coles Responsibly Sourced Seafood criteria. Products are labelled according to the methodology under which they have been certified.


In February 2019, Coles was awarded the MSC Oceania Sustainable Seafood Supermarket of the Year AwardOpens in new window for the third year running, commended for offering certified products across our fresh, chilled, frozen and tinned seafood. Coles was recognised as having the widest eco-labelled range of any Australian supermarket, with all Coles’ Own Brand products labelled according to the methodology under which they have been certified. In 2015 Coles was also the first supermarket in Australia to obtain MSC certification for our seafood deli counters.

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As part of our Responsibly Sourced Seafood program, we have undertaken independent assessments of hundreds of wild and farmed seafood products to meet robust Coles Own Brand responsible sourcing requirements.

We continue to review our program yearly as fish stocks can fluctuate and the environment in which fisheries operate is complex and ever-changing.

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Products

In 2015, we met our voluntary commitment to remove microbeads from Coles Brand products. This was two years ahead of plan.