Health and

Coles Own Brand products

We want to provide all Australians with great tasting Coles Own Brand products that deliver healthier choices for our customers and meet their dietary needs. We have developed a range of policies that cover salt, sugar and saturated fat reduction, the use of artificial colours and flavours, and nutrition and health labelling for our Coles Own Brand products.

Through product reviews and reformulations, nutritional value is being improved while maintaining great quality, value and taste.

We work with food industry bodies and public health groups to address key public health challenges including through our participation in the federal government’s Healthy Food Partnership. Coles also sits on the Vegetable Intake Strategic Alliance committee, chaired by the Commonwealth Scientific and Industrial Research Organisation (CSIRO), Australia’s national science agency.

Coles also supports the Health Star Rating, a Federal Government front-of-pack labelling program aimed at assisting customers to make healthier choices when buying packaged foods. Health Star Ratings are currently displayed on over 2,400 Coles Brand products (as of 30 June 2020).

Promoting healthy lifestyles and communities

We are passionate about our fresh food offering and promoting health and wellbeing in the community.

Through major partnerships with Little Athletics Australia and Athletics Australia, we are providing support and resources to athletics centres around the country to foster athletics in the community and help Australian children to live active, healthy lives. Olympic champion, Sally Pearson and Commonwealth Games Gold Medallist, Brandon Starc are partnership ambassadors.

An important aspect of the partnership is the Coles Little Athletics Community Fund which provides Little Athletics centres with grants up to $5,000 for sports equipment. Funds for the Coles sports grants are raised through the sale of specially marked chiller bags designed by Australian children and sold at Coles. With every bag sold, 25 cents goes to support the fund.

We are also donating millions of bananas to Little Athletics Centres around the country.

In 2018, Coles also brought back our popular Sports for Schools program and 7,000 schools across Australia participated by collecting over 200 million vouchers from Coles and redeeming them for more than $10 million worth of sports equipment.

Coles has also reconnected with our historic roots by partnering with Collingwood Football Club’s Community Foundation with an aim to double its offer of meals and accommodation for homeless people in Melbourne.

The partnership comes 104 years after Coles founder GJ Coles established his first variety store in Smith Street, Collingwood.

Coles and the Collingwood Football Club Community Foundation are working together to support a range of initiatives to make a genuine difference in the community, including programs assisting people who are facing disadvantage and homelessness. Coles also supports women’s sport and disability programs, the Community Centre at Victoria Park and helps to grow the club’s community sports presence.

For the first time in 2018, Coles was a sponsor of the Special Olympics National Games in Adelaide, which was part of our commitment to encourage greater inclusion in the community and help young people to led active, healthy lifestyles.

Product safety and quality

We are committed to providing our customers with safe, high quality products.

Coles' range of Own Brand products is made up of Coles Brand (which includes grocery, non-grocery, fresh produce, meat, deli and dairy), Coles Finest and Mix apparel. In FY19, Coles Own Brand products were recognised with more than 100 awards and recognitions.

All Coles Own Brand suppliers use a web-based product and supplier database, Fusion, which enables product traceability and strict adherence to quality compliance standards such as declarable allergens, certifications and nutritional information.

Coles' Manufacturing Supplier Standards for Food cover product safety and quality, packaging and all claims, such as those related to animal welfare, sustainable palm oil and responsibly sourced seafood. They are based on world's best practice and go beyond Australian regulatory standards.

All factories supplying Coles Own Brand products are regularly audited to confirm compliance to product safety and quality standards.

During FY19, our rigorous supplier testing program for Coles Own Brand completed more than 200,000 checks covering allergens, imported food, residue, organic products, authenticity and microbiology.