A community that is better together

Health and nutrition

We believe we can build stronger communities when we work together to make a positive difference and support each other in times of need. A community that is better together is one where we protect our most vulnerable and prioritise the health and wellbeing of our customers.

We want to provide all Australians with great tasting Coles Own Brand products that deliver healthier choices for our customers and meet their dietary needs.  
We have a Coles Nutrition, Health and Lifestyle Charter that outlines our nutrition commitment to wellbeing:

  • We support the Australian Dietary Guidelines and promote the benefits of well-balanced healthy eating plans. We support the Australian Government Guide to Healthy Eating.
  • We do not recommend a specific diet or eating plan for general population nutrition needs. We have a No Dietary fads position. We respect the right of individuals to make informed personal health and lifestyle choices.
  • We will promote the benefits of physical activity as an essential part of a healthy lifestyle.
  • We help our customers identify healthy food choices using in-store, online and on-pack initiatives to understand and interpret nutrition information. Coles is aligned to the Federal Government Health Star Rating front of pack labelling system for eligible products.
  • Coles Own Brand Nutrition policies ensure that all nutrition initiatives are scientifically substantiated, responsible and relevant to consumers, in formulating our products and communicating nutrition information.
  • We strive to continuously enhance the nutritional value of our Coles Own Brand foods by:
    • reducing energy, sodium / salt, saturated fat, and sugar levels; and
    • increasing dietary fibre, wholegrains, fruit and vegetable, and protein without compromising safety, quality, value and taste.
  • We will offer responsible recipe, serving, and portion size suggestions to help customers meet nutrient needs including total energy intake.

We have developed a range of policies that cover salt, sugar and saturated fat reduction, the use of artificial colours and flavours, and nutrition and health labelling for our Coles Own Brand products.

Through product reviews and reformulations, nutritional value is being improved while maintaining great quality, value and taste.

We work with food industry bodies and public health groups to address key public health challenges including through our participation in the federal government’s Healthy Food Partnership. Coles also sits on the Vegetable Intake Strategic Alliance committee, chaired by the Commonwealth Scientific and Industrial Research Organisation (CSIRO), Australia’s national science agency.

Coles also supports the Health Star Rating, a Federal Government front-of-pack labelling program aimed at assisting customers to make healthier choices when buying packaged foods.

Promoting healthy lifestyles and communities

We are passionate about our fresh food offering and promoting health and wellbeing in the community.

Through a major partnership with Little Athletics Australia, we are providing support and resources to Little Athletics centres around the country to help Australian children to live active, healthy lives. Olympic champion, Sally Pearson and Commonwealth Games Gold Medallist, Brandon Starc, World champions Kelsey-Lee Barber and Jaryd Clifford, and Olympians Matthew Denny and Nina Kennedy are partnership ambassadors.

An important aspect of the partnership is the Coles Little Athletics Community Fund which provides Little Athletics centres with grants up to $5,000 for sports equipment. Funds for the current round of grants have been raised from the sales of reusable community bags designed by Australian school children and 10 cents of every kilogram of bananas sold on National Banana Day in 2021.

We are also donating millions of bananas to Little Athletics Centres around the country.

Coles has also reconnected with our historic roots by partnering with Collingwood Football Club’s Community Foundation to help fight homelessness and support people facing disadvantage in Melbourne.

The partnership comes over 100 years after Coles founder GJ Coles established his first variety store in Smith Street, Collingwood.

Coles and the Collingwood Football Club Community Foundation are working together to support a range of initiatives to make a genuine difference in the community, including programs that provide meals, accommodation and support services for people affected by homelessness in Melbourne, as well as the Collingwood Football Club’s wheelchair football and Reclink community teams.

Product safety and quality

We are committed to providing customers with safe, high-quality Coles Own Brand products. We support this through rigorous supplier requirements, our auditing and inspection program across the supply chain, in-store standards, and compliance with recall and withdrawal requirements.

Coles Own Brand refers to the portfolio of brands owned by Coles. It includes grocery, fresh and non-food products that are sold in Coles supermarkets and Coles Express outlets under Coles Brands (e.g. Coles Organic or Coles PerForm) and Exclusive Own Brands (e.g. KOi).

All Coles Own Brand suppliers use a web-based product and supplier database, Fusion, which enables product traceability and strict adherence to quality compliance standards such as declarable allergens, certifications and nutritional information.

Coles' Food Manufacturing Supplier Requirements (CFMSR) cover product safety and quality, packaging and all claims, such as those related to animal welfare, sustainable palm oil and responsibly sourced seafood. They are based on world's best practice and go beyond Australian regulatory standards.

All factories supplying Coles Own Brand products are regularly audited to confirm compliance to product safety and quality standards.

Partnering with the community

Coles is proud of our over 100-year contribution to Australia and is committed to serving the communities in which it operates.

Coles’ contribution to the community goes beyond being one of Australia’s largest employers. The business provides significant financial assistance and in-kind donations to national, state and local community partners.

In FY21, Coles’ total community support was $143 million, comprised of more than $124.4 million from Coles in cash, in-kind support, management costs and time, and $18.6 million contributed by Coles’ customers, team members and suppliers from activities such as fundraising.

Coles' national community partners are include SecondBite and Redkite. In addition to these national partnerships, Coles also supports a range of state and local initiatives which help reduce disadvantage, drive improved health outcomes, reduce environmental impacts, assist the food and grocery sector and contribute to schools and community groups.

To help young people live healthy, active lives, Coles supermarkets also partners with Little Athletics Australia to provide support and resources to more than 500 athletics centres across Australia.

More information on our community partners, including information on applying for support, can be found hereOpens in new window.

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Responsible service

Our vision to be the most trusted retailer in Australia carries specific responsibilities when operating our liquor stores in the community. We are committed to the safety and wellbeing of our team and our customers and aim to always promote the responsible sale and consumption of alcohol and tobacco. More information on responsible service can be found in the  Coles Sustainability Report.