Health and
nutrition

Coles Own Brand products

We want to provide all Australians with great tasting Coles Own Brand products that deliver healthier choices for our customers and meet their dietary needs. We have developed a range of policies that cover salt, sugar and saturated fat reduction, the use of artificial colours and flavours, and nutrition and health labelling for our Coles Own Brand products. These policies are supported by strategies and implementation plans.

Coles runs an internal Nutrition Working Group which includes qualified nutritionists, Coles Own Brand product developers and technologists. The focus of the Working Group is to identify, scope and implement the delivery of healthier choices across Coles Own Brand food and drink.

Coles also participates in the Healthy Food Partnership, a Federal Government initiative that is developing targets for healthier food products. Coles is represented on the executive committee for the Partnership, whose members also include food industry bodies and public health groups.

A focus on sugar and salt reduction initiatives will continue to improve the nutritional profile of products across Coles Own Brand range. Artificial additives are also being assessed with 30 artificial colours already removed from Coles Own Brand products and plans to remove artificial colours and flavours from all own branded products by early 2019.

Coles also supports the Health Star Rating, a Federal Government front-of-pack labelling program aimed at assisting customers to make healthier choices when buying packaged foods. Health Star Ratings are currently displayed on over 1,633 Coles Own Brand products.

Promoting healthy lifestyles and communities

We are passionate about our fresh food offering and promoting health and wellbeing in the community.

Through major partnerships with Little Athletics Australia and Athletics Australia, we are providing support and resources to athletics centres around the country to foster athletics in the community and help Australian children to live active, healthy lives. Olympic champion, Sally Pearson and Commonwealth Games Gold Medallist, Brandon Starc are partnership ambassadors.

An important aspect of the partnership is the Coles Little Athletics Community Fund which provides Little Athletics centres with grants up to $5,000 for sports equipment. Funds for the Coles sports grants are raised through the sale of specially marked chiller bags designed by Australian children and sold at Coles. With every bag sold, 25 cents goes to support the fund.

We are also donating millions of bananas to Little Athletics Centres around the country.

In 2018, Coles also brought back our popular Sports for Schools program and 7,000 schools across Australia participated by collecting over 200 million vouchers from Coles and redeeming them for more than $10 million worth of sports equipment.

Coles has also reconnected with our historic roots by partnering with Collingwood Football Club’s Community Foundation with an aim to double its offer of meals and accommodation for homeless people in Melbourne.

The partnership comes 104 years after Coles founder GJ Coles established his first variety store in Smith Street, Collingwood.

Coles and the Collingwood Football Club Community Foundation are working together to support a range of initiatives to make a genuine difference in the community, including programs assisting people who are facing disadvantage and homelessness. Coles also supports women’s sport and disability programs, the Community Centre at Victoria Park and helps to grow the club’s community sports presence.

For the first time in 2018, Coles was a sponsor of the Special Olympics National Games in Adelaide, which was part of our commitment to encourage greater inclusion in the community and help young people to led active, healthy lifestyles.

Product safety and quality

We are committed to providing our customers with safe, high quality products.

Coles' range of Own Brand products is made up of Coles Brand (which includes grocery, non-grocery, fresh produce, meat, deli and dairy), Coles Finest and Mix apparel. In FY18, Coles Own Brand products were recognised with 168 awards.

All Coles Own Brand suppliers use a web-based product and supplier database, Fusion, which enables product traceability and strict adherence to quality compliance standards such as declarable allergens, certifications and nutritional information.

Coles' Manufacturing Supplier Standards for Food cover product safety and quality, packaging and all claims, such as those related to animal welfare, sustainable palm oil and responsibly sourced seafood. They are based on world's best practice and go beyond Australian regulatory standards.

All factories supplying Coles Own Brand products are regularly audited to confirm compliance to product safety and quality standards.

During FY18, our rigorous supplier testing program for Coles Own Brand completed more than 49,000 checks covering allergens, imported food, residue, organic products, authenticity and microbiology. Coles also performed quality checks on more than 5,000 products in FY18 and conducted more than 130,000 arrival checks at our fresh produce distribution centres and 38,000 checks for chilled products.