To deliver on our purpose of ‘helping Australians eat and live better every day’ we want to make it easy and affordable for our customers to make healthy food and drink choices while shopping at Coles.
We are also focused on providing products that are of the highest quality and comply with national safety standards and regulations.
We have a Coles Nutrition, Health and Lifestyle Charter that outlines our nutrition commitment to wellbeing, which includes:
- Supporting the Australian Dietary Guidelines and promote the benefits of well-balanced healthy eating plans. We also support the Australian Government Guide to Healthy Eating.
- We do not recommend a specific diet or eating plan for general population nutrition needs. We have a No Dietary fads position. We respect the right of individuals to make informed personal health and lifestyle choices.
- We will promote the benefits of physical activity as an essential part of a healthy lifestyle.
- We help our customers identify healthy food choices using in-store, online and on-pack initiatives to understand and interpret nutrition information. Coles is aligned to the Federal Government Health Star Rating front of pack labelling system for eligible products.
- Coles Own Brand Nutrition policies ensure that all nutrition initiatives are scientifically substantiated, responsible and relevant to consumers, in formulating our products and communicating nutrition information.
- We strive to continuously enhance the nutritional value of our Coles Own Brand foods by:
- reducing energy, sodium / salt, saturated fat, and sugar levels; and
- increasing dietary fibre, wholegrains, fruit and vegetable, and protein without compromising safety, quality, value and taste.
- We will offer responsible recipe, serving, and portion size suggestions to help customers meet nutrient needs including total energy intake.
We have developed a range of policies that cover salt, sugar and saturated fat reduction, the use of artificial colours and flavours, and nutrition and health labelling for our Coles Own Brand products.
Through product reviews and reformulations, nutritional value is being improved while maintaining great quality, value and taste.
We work with food industry bodies and public health groups to address key public health challenges including through our participation in the federal government’s Healthy Food Partnership.
Coles also supports the Health Star Rating, a Federal Government front-of-pack labelling program aimed at assisting customers to make healthier choices when buying packaged foods.
Product safety and quality
We are committed to providing customers with safe, high-quality Coles Own Brand products. We support this through rigorous supplier requirements, our auditing and inspection program across the supply chain, in-store standards, and compliance with recall and withdrawal requirements.
Coles Own Brand refers to the portfolio of brands owned by Coles. It includes grocery, fresh and non-food products that are sold in Coles supermarkets under Coles Brands, such as Coles Finest, Coles Nature’s Kitchen, and Exclusive Own Brands including KOi and Daley St.
All Coles Own Brand suppliers use a web-based product and supplier database known as Fusion, which enables product traceability and strict adherence to quality compliance standards such as declarable allergens, certifications and nutritional information.
Coles' Food Manufacturing Supplier Requirements (CFMSR) cover product safety and quality, packaging and all claims, such as those related to animal welfare, sustainable palm oil and responsibly sourced seafood. They are based on world's best practice and go beyond Australian regulatory standards.
All factories supplying Coles Own Brand products are regularly audited to confirm compliance to product safety and quality standards.
Responsible service
Our vision to be the most trusted retailer in Australia carries specific responsibilities when operating our supermarket and liquor stores in the community.
We are committed to the safety and wellbeing of our team and our customers and aim to always promote the responsible sale and consumption of alcohol and tobacco.
To support this, Coles has comprehensive policies and procedures in place to enable team members to understand their obligations when selling alcohol and tobacco products. Team members involved in the sale or supply of alcohol and tobacco complete mandatory induction training and ongoing refresher training through online training modules, tailored specifically to their role regarding the responsible sale, supply and delivery of alcohol and tobacco products.
Coles Liquor is a founding member and signatory of Retail Drinks Australia, the International Alliance of Responsible Drinking and the Alcohol Beverages Advertising Code Scheme.
